Whyte & Mackay has entered into a distribution partnership with cognac house Camus. The deal will see the latter’s cognacs, as well as Canadian gin Ungava, join the scotch distiller’s portfolio in the UK.
Ungava features botanicals from northern Canada’s tundra region, including Nordic juniper, labrador tea and crowberry. A herbal infusion after distillation gives the gin a distinctive colour. Camus, meanwhile, brings an extensive collection of cognacs to the table, including its Elégance, Île de Ré and Borderies ranges, as well as its Rarissimes vintages and the Masterpiece Collection.
‘I see a strong synergy between Whyte & Mackay and Camus Cognacs,’ said Whyte & Mackay chief commercial officer Nick Garland. ‘There is a real history and heritage behind the Camus brand and [its]highly skilled team of craftsmen are passionate about creating outstanding products – which are all attributes we strongly value as a company. As for Ungava, this brand has a unique proposition and we are excited to welcome the only Canadian gin in the UK marketplace into our product mix.’
Cyril Camus, president of Camus said: ‘We have been looking for some time to find the right distributor for us in the UK — one of the original export markets of Camus and after all the fifth most important market for cognac in the world. This, added to the chance of introducing Ungava into the country which is the traditional bastion of gin, is really exciting and we have all hopes to succeed. We are delighted to partner with Whyte & Mackay – they are passionate about all they do, they have set up strong routes to market and have a long track record of building brands.’
Whyte & Mackay, 01412 485771