Cellar Trends adds Italicus to portfolio

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Location: Italy, UK
Other: Business

Adding to its ever-expanding portfolio, Cellar Trends has acquired distribution, sales and marketing rights for Italicus Rosolio di Bergamotto – effective mid-July.

The spirit was launched in September last year by Giuseppe Gallo in a bid to lead the global revival of Rosolio and in honour of the forgotten category.

Produced at a family distillery, the spirit is made by infusing Bergamot and Cedro in cold water to release the essential oils, before blending with Italian grain spirit to produce a lightly citrus nose with hints of rose and lavender. The suggested service is with prosecco, served over ice and garnished with three olives.

‘It is always an exciting time for us when we bring a new product to the market and one such as Italicus offers not only a great taste, but also the opportunity for Cellar Trends to work within a unique category,’ said director of sales and marketing at Cellar Trends, Terry Barker.

‘Since its launch to the UK market, Italicus has already gained listings in a variety of premium bars throughout London, gaining some remarkable feedback from renowned mixologists and we are looking forward to building this brand’s reputation and reach,’ Barker added.

‘As a young brand we are very honoured to be working with Cellar Trends, and feel that their expertise and experience will help build on the brand’s success as we continue to establish it amongst the on-trade,’ said Gallo.

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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