The Light Alcoholic Ginger Beer is still made by steeping ginger for six weeks in the liquid, but only contains half of the ginger of the original one – it’s ‘light’ in terms of the strength of the ginger flavour. The abv is lower as well though, at 2.8% instead of the original 4%.
Richard Clark, of Halewood International, the drinks manufacturer that owns Crabbie’s, said this aims to offer a more refreshing ginger beer to punters.
It’s launching in the on-trade with a big marketing campaign behind it, which includes POS material, along with TV and digital campaigns.
£1.49/330ml; 2.29/500ml, Halewood International, 0151 480 8800