Crabbie’s launches light ginger beer

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Crabbies_Bottle_Light_2Ginger beer aficionados at the ready – Crabbie’s has expanded its range with a new lighter option.

The Light Alcoholic Ginger Beer is still made by steeping ginger for six weeks in the liquid, but only contains half of the ginger of the original one – it’s ‘light’ in terms of the strength of the ginger flavour. The abv is lower as well though, at 2.8% instead of the original 4%.

Richard Clark, of Halewood International, the drinks manufacturer that owns Crabbie’s, said this aims to offer a more refreshing ginger beer to punters.

It’s launching in the on-trade with a big marketing campaign behind it, which includes POS material, along with TV and digital campaigns.

£1.49/330ml; 2.29/500ml, Halewood International, 0151 480 8800

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Gaëlle Laforest

Gaëlle joined the Imbibe team in 2014 on the day before Imbibe Live, which taught her she could survive pretty much anything. She grew up surrounded by wine in her native French lands, but has grown quite partial to beer, peated whisky and all things agave since crossing the Channel. She also loves food which her tweets make quite obvious.

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