Distell, the international wine, spirit and cider producer based in South Africa, has announced a new distribution partnership in the UK with Stock Spirits – the leading producer of premium branded spirits and liqueurs in central and Eastern Europe.
The partnership in the UK will result in a number of new brand arrivals to the Distell UK portfolio, including: Amundsen Expedition Vodka, Żołądkowa deLuxe crystal clear vodka, Żołądkowa Gorzka, Lubelska, Stock XO brandy and Limoncè – which is ‘Italy’s number one Limoncello’.
‘The extension of our partnership with Stock to include UK distribution demonstrates their confidence in us as a business and our ability to support their brands and deliver growth in the future,’ said Fraser Thornton, managing director at Distell Europe.
‘Stock has an impressive range of brands which provides a strong complementary fit with our own portfolio. This allows us to widen our reach across categories and improves our ability to service the needs of the UK trade.’
‘With our range of award winning Polish vodkas and Italian heritage brands, the UK is an important market for Stock Spirits and we are delighted to be partnering with Distell to help take our presence to the next level,’ added Michael Kennedy, managing director of Stock Spirits International and Italy.
‘Distell has shown a huge amount of ambition in the UK and we are confident this will be a beneficial partnership for both parties.’
The partnership will take effect on 1 June 2017.