Diageo launches Gordon’s Premium Pink Distilled Gin

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How do you stay ahead in the ludicrously crowded gin market? Create a pink gin, of course. Diageo has done just that with the launch of its Gordon’s Premium Pink Distilled Gin to appeal to a ‘new, younger, adult audience’.

Combining raspberries, strawberries and redcurrant, the new Gordon’s variant only uses natural flavours.

‘With the launch of Gordon’s Premium Pink, we’re entering a vibrant sub-sector,’ Annalisa Tedeschi, head of Gordon’s Europe at Diageo: ‘Pink Gin already accounts for 6% of total gin volume and provides a real opportunity to grow the category.

‘With this proven popularity, the strength of the well-established Gordon’s brand name and a delicious, refreshing taste, we’re confident that Gordon’s Premium Pink will prove successful with consumers and help to catapult pink gin into the mainstream.’

If you’re looking for serving suggestions, then look no further as the Diageo team has kindly sent some (see below).

37.5% abv, Diageo, 020 7479 0910


Gordon’s P&T (Gordon’s Premium Pink & Tonic)

Glass: Large wine
Garnish: Strawberries
Method: Fill glass with ice and build

50ml Gordon’s Premium Pink
150ml tonic water

Gordon’s Premium Pink Spritz

Glass: Large wine
Garnish: Strawberries
Method: Fill the glass with ice and build

50ml Gordon’s Premium Pink
50ml lemonade
25ml prosecco

 

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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