Italian mixologists team up to relaunch VII Hills Dry Gin

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Location: Italy

With collaboration very much the name of the game and an appetite for all things Italian, mixologists Filippo Previero and Danilo Tersigni have joined forces to launch VII Hills Dry Gin.

Pomegranate, celery, artichoke, blood orange, rosehip and roman chamomile are infused with sugar beet neutral spirit before being distilled using a vacuum. Why? To maintain an intense, more rounded taste inspired by Rome’s heritage.

‘At the moment gin is not only a spirit, it represents people,’ Previero and Tersigni said. ‘A meaningful innovation in the gin category today should start with the recipe. In an era of increased awareness, consumers tend to value more high quality ingredients, artisanal techniques, attention to detail, and individuality.

‘The more crafted a gin is, the more interesting the story behind it is. From a producer’s point of view, it is extremely important to be transparent with our audience and to be authentic. Our aim is to communicate the uniqueness of VII Hills Italian Dry Gin. Its earthy, citrus flavour is not only inspired by Italian cooking traditions, but by Roman culture itself. The result is an unusual taste, where ancient and modern flavours merge into an unforgettable drinking experience.’

Owner of Italicus Rosolio di Bergamotto, Giuseppe Gallo is a self-professed ‘huge fan’ of the new tipple. ‘The duo, who have been using their expert knowledge to build unique drink menus and innovative cocktails for years, know what goes into a truly great gin. Even though I was aware of Filippo and Danilo’s talent, I am amazed about the wonderful product they have managed to bring to life.’

For the perfect Negroni, the pair say you’ll need 30ml of VII Hills, 30ml sweet vermouth and 30ml Italian bitter.

43% abv, £26+VAT 

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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