Joining the likes of Balcones and That Boutique-y Gin Company, Finnish distillery Kyrö has made its way into Maverick Drinks’ portfolio.
Founded in 2012 by a group of five friends (after a night in the sauna, we’ve heard), Kyrö is an all-rye distillery, working with the grain to produce a range of gins and single malt whiskies.
The addition of Kyrö to its books comes at an exciting time for Maverick Drinks, as it builds on its #ForwardDrinking Campaign. The campaign sees the distributor engage with bar communities throughout the UK with a series of seminars. The first, The Relationships Between Brands and Bars is Broken, is set to stir up conversation in the industry.
‘Kyrö Distillery is recognised across the world for creating exceptional spirits, but more importantly, they’re our kind of people,’ said Michael Vachon, head of brand development at Maverick Drinks.
‘They’re incredibly hard-working, love what they do, and care deeply about their products and their team. We’re absolutely thrilled to be working with them to spread the word in the UK.’
‘We just love how Maverick handles its booze,’ added Kyrö Distillery CEO Miika Lipiäinen. ‘When we started making rye spirits in Finland, we saw ourselves partnering with people who feel strongly about how spirits taste and equally how they are made and who makes them.
‘This is a perfect match for us in the UK and we look forward to touring the country with Michael and the Maverick team!’
What’s next? To celebrate the partnership, Kyrö Distillery will be teaming up That Boutique-y Gin Company, to create a gin expression.