Jägermeister launches super-premium herbal liqueur

Drinks: Drinks, Liqueurs
Location: Germany

It’s time to banish the bomb, as Jägermeister has upped its game by releasing a new ‘super-premium’ herbal liqueur.

Described by Jägermeister as ‘the world’s first super-premium herbal liqueur’, Manifest stays true to the original liqueurs roots (herbs and spices), but adds more botanicals to the classic 56.

Manifest and serveComing in at a punchier 38% abv (as opposed to 35%), Manifest’s flavours are described as being full-bodied and robust, with notes of rich oak, sweet aniseed and dried fruit, giving way to subtle spices and vanilla notes.

The spirit crafted using a two-fold maturation process is double-barrelled matured in both small and large oak casks for over a year, all intending to intensify the liqueur’s flavours.

Manifest’s bottle also reflects the brand’s premium makeover, in a clear design that showcases the amber spirit, as well as a bronze version of Jägermeister’s stag emblem hand-applied to each bottle – don’t you want that on your back bar?

‘Having cemented our relationship with frontrunners in the bartending world with Jägermeister original, it feels now is the perfect time for a trusted brand like Jägermeister to launch a brand new super-premium offering,’ added Nicole Goodwin of Mast-Jägermeister UK.

‘We expect Manifest will not only appeal to new consumers who are looking for fine, quality spirits they can appreciate and savour, but also to existing Jägermeister fans who trust the brand and want to try something unique.’

The suggested serve for Manifest is slightly chilled and neat… no not in a super-premium bomb.

Gerry’s Wines and Spirits020 7734 2053

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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