A cut above


Maxxium UK has announced the launch of Jim Beam Devil’s Cut, following the brand’s success with its honey and cherry (Red Stag) flavoured bourbons.

Devil’s cut is created using a technique which draws the liquid back out of the wood in the casks which naturally absorb it during ageing. The name is a play on ‘angel’s share’, a term used to describe the bourbon/whisky/whiskey, which evaporates whilst it’s in cask.

Once the fluid is extracted it is added to six-year-old Jim Beam to create Devil’s cut, weighing in at 45% abv, and described as a ‘deep, bold bourbon, both in taste and colour.’

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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