Crowd-funded vodka

Location: Europe

The drinks trade isn’t being left behind when it comes to the crowd-funding revolution. It wasn’t long ago that The London Distillery Company successfully raised £250,000 on Crowdcube, and now a Swedish vodka brand is getting in on the action.

Virtuous Vodka is an upcoming range of natural, organic vodkas. Parent company Virtuous Spirits is currently using FundedByMe to offer 10% equity in the hopes of raising €120,000 to support its launch.

The site introduced the ability to offer equity (as opposed to more traditional rewards-based crowd funding) earlier this month.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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