Hard facts

Location: England, Europe

First Drinks Brands released its second annual market report yesterday, covering spirits and champagne in Great Britain.

An overall increase of 3% in value for beer, wine and spirits in the on- and off-trade in the last year looks like good news, but as First Drinks managing director Chris Mason pointed out, this is the result of factors such as rising duty, rather than an increase in unit sales.

The total spirits market is performing better than this, up by 8% and now accounting for £8.1bn. The on-trade’s seen an increase of 9%. And premium spirits (£23+ per 70cl in the off-trade) are doing even better, with a 29% increase in the on-trade.

Cocktails are on the rise too: apparently one in five on-trade outlets now serve them, a figure predicted to increase by 10% in the next two years. And the Mojito continues to dominate.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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