Indie cred

Location: England, Europe
Other: Business

A new spirits distribution company, Indie Brands, launched recently, with plans to target the top end of the on-trade.

The company’s starting out with a portfolio that includes Arette Tequila, Matusalem Rum, Cariel Vanilla, Stroh rum, and more, with plans to add further brands in the near future.

Chris Bowen and Douglas Cunningham are behind the company, the former responsible for the success of Savanna cider, the latter an on-trade veteran of 18 years.

Bowen commented: ‘We were getting so bored of seeing the usual suspects with their tired brand extensions in all the top end bars and chains. We spotted a gap in the market for more exclusive, innovative, prestigious products, with a genuine point of difference.’

Indie Brands

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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