New Grouse on the block

Other: Business

Continuing the rapid expansion of the Famous Grouse brand, Maxxium UK has announced the arrival of Ginger Grouse into the on- and off-trade.

Launched yesterday at Millbank Tower in London, Ginger Grouse is a whisky-based premium alcoholic ginger beer, coming in at 4% abv, designed to be served over ice, with a squeeze of fresh lime.

The product will be available in 500ml bottles in 4,500 on-trade outlets from March and, in a first for the category, it will be available on draught in selected bars.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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