New horizons

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Maxxium is taking over distribution of Cooley Distillery’s Irish whiskey brands, formerly in the hands of Eaux de Vie.

No surprise, given Beam’s purchase of Cooley last year. Maxxium is responsible for sales and distribution of Beam and Edrington brands. The whiskeys – Kilbeggan, Connemara, Tyrconnell and Greenore – make the move in July.

Senior global marketing manager for Cooley Distillery, Stephen Teeling, commented that Eaux de Vie has ‘played a key role in the success of our brands over recent years. Now as part of the Beam portfolio, we are embarking on a new chapter in the history of Cooley Distillery.’

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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