Oak for blokes

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Everyone else is doing it… and now Bacardi is the latest to throw its hat into the spiced rum ring.

The explicitly male-targeted Bacardi Oakheart is a 35% abv spiced spirit drink launching throughout the on- and off-trade from September. Bacardi are putting some serious weight behind it – about £3m worth.

If they have their way, expect ‘Oak and Coke’ to soon be bar called across the country.

RRP £17.39/70cl. Bacardi Brown-Forman Brands, 01962 762 450

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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