Reach for the star

Location: England, Europe

Portobello Road Gin No 171 is going national, joining Mangrove’s portfolio next to brands like Santa Teresa and Herradura.

The brand began life above London’s Portobello Star at the Ginstitute, and has only been available since the beginning of the year. It has very quickly achieved listings in both the on- and off-trade, and created a limited edition bottling for the Jubilee this summer.

Proprietor Ged Feltham commented: ‘The natural next step for us was to partner with a boutique spirits specialist with national reach so we can take the gin we are so proud of creating to a far wider market.’

Portobello Star’s Jake Burger will continue to be the face of the brand in the on-trade, providing training, gin history and cocktail demonstrations.

See the upcoming September/October 2012 issue of Imbibe to find out about the distillates being made with the still at Portobello Star’s sister bar, Jake’s Bar in Leeds.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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