SoCo’s tri-winning

Location: North America, USA

Southern Comfort is sticking with simple and descriptive when it comes to the naming of its latest line extention, Bold Black Cherry. This new addition takes the number in the range up to three.

The original SoCo was joined by a lime variant last year, which reached the on-trade early this year. The cherry flavour, on the other hand, will go into bars first. It’s available now, but expect activity around this to pick up by May.

The product is aimed at the same target as the others (18-24), but for a drinking occasion that’s later in the evening. The suggested serve for the cherry variant is with cola – that tried and tested flavour combination. Other serving suggestions from the brand include one that makes use of cherry jam and apple juice.

There’s an RTD too, but it’s the strong stuff that they’re targeting at the on-trade. The spirit itself is sweet, of course, but not overbearingly so.

Call 01962 762 450 to secure a visibility kit for your bar – limited numbers available.

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