Halewood expands Liverpool brand with new rum

Drinks: Rum & Cachaca
Location: England


liverpool-rum-bottleinlineHalewood has added a small batch, single cask dark rum to its Liverpool spirits line, less than a year after acquiring the brand.

Liverpool Rum (43% ABV) is column distilled – not in Liverpool but in Trinidad – from sugar-cane molasses, aged for 16 years, and finished in American bourbon barrels.

The company said the launch aimed to reflect the seafaring history of Liverpool, with the port having been ‘the final destination for rum for centuries’.

A spokesperson at Halewood Wines & Spirits, said: ‘The launch of Liverpool Rum was inspired by Liverpool’s rich heritage and culture. It celebrates the brand’s super-premium standards, appeals to rum connoisseurs, and follows on from the outstanding popularity and success of Liverpool Gin.’

The rum is the third spirit category to join the expanding Liverpool collection, which also includes a vodka, gin, rose gin and Valencian orange gin. Halewood purchased the brand in May this year, with the aims of expanding distribution globally.

Liverpool Rum is intended for sipping neat, or over ice, or used in a ‘Liverpool Storm’, with Halewood’s Crabbie’s Alcoholic Ginger Beer and lime. A 70cl bottle retails at £48.

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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