Tanqueray is adding to the sea of flavoured gins available to the on-trade with its new limited-edition gin Lovage, which takes inspiration from its founder’s recipe books from the 1830s.
According to Jo McKerchar, gin archivist for the brand, the development of Lovage required ‘delving into history’. Lovage is a herb with a salady flavour and a bit of spice, which in Charles Tanqueray’s time could be found in any English garden.
Now lovage can also be found mingling with juniper, coriander, angelica root and liquorice in the brand’s latest recipe, adding a savoury note to Tanqueray’s four-botanical formula.
45ml Tanqueray Lovage
‘It’s like nothing else; it’s at once deeply herbaceous, celery-like and earthy, while retaining that signature juniper-citrus forward style, with added funk,’ said Jason Crawley, who collaborated with Tanqueray on the gin.
Indeed, Lovage is fully capable of spicing up a G&T, but it’s also meant for use in complex cocktails like the ones served at its launch at Aqua Kyoto’s roof terrace. Among these drinks was The Dibble, which Tanqueray is touting as its perfect serve. It’s a biting number that combines the gin with prosecco, lemon juice, yellow chartreuse, celery syrup, celery bitters and salt.
Tanqueray is releasing 100,000 bottles of Lovage in accordance with its limited edition label – and if that doesn’t leave you longing for a bottle behind your bar, perhaps its adorable moniker will.
With a name like Lovage, ‘you just want to give it a cuddle,’ remarked Crawley.
£44/1l, Diageo, 020 8978 6000