JJ Whitley launches with two gins and two vodkas

Drinks: Drinks, Gin, Vodka
Location: England

JJ Whitley London Dry GinJJ Whitley is a new range of spirits from drinks manufacturer Halewood International, initially launching with four spirits.

There are two gins, a London Dry that includes a variety of botanicals including coriander, liquorice and sweet citrus peel; and a flavoured elderflower gin made using elderflower extract and cinnamon.

Two vodkas complete the line-up: a 100% potato vodka, and a rhubarb vodka that contains natural rhubarb extract.

The range is said to be inspired by the British countryside, and is named after John James Whitley, the first of the Whitley family to start distilling in 1762 – his Whitley Neill gin has been part of Halewood’s portfolio since 2009.

The range is aimed at the on-trade, and plans to respond to demand from a younger audience that’s looking for ‘new flavour combinations ‘ according to the brand. Training and POS kits are available.

All 38.6% abv, all £17.49, Halewood International, 0151 480 8800

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Gaëlle Laforest

Gaëlle joined the Imbibe team in 2014 on the day before Imbibe Live, which taught her she could survive pretty much anything. She grew up surrounded by wine in her native French lands, but has grown quite partial to beer, peated whisky and all things agave since crossing the Channel. She also loves food which her tweets make quite obvious.

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