An Ace up Britain’s sleeve


With British patriotism at an all-time high following the success of the Olympics, now is the perfect time to market a product made in these fair isles.

And that’s exactly what entrepreneur James Whittington is doing with the release of Ace vodka, a 100% pure grain spirit, to the on-trade.

Distilled seven times, Ace is made entirely from British winter wheat that’s sourced from over 400 British farmers, ensuring that those who buy the spirit are supporting local farmers. The vodka will be hitting shelves in September.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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