Extreme sports


It’s that time again – 42 Below’s Cocktail Cup has come around for the eighth time, and you’ve only got until 1 June to enter.

The New Zealand vodka’s annual comp is a team-based affair, and now in its 8th year. Seven teams end up in the brand’s home country for the grand final in September, including two teams from the UK. The trip consists mainly of drink-related challenges, extreme sports, and sometimes a combination of the two.

There are seven regional heats in the UK, with three finalists from each of these competing in the UK final in London.

Visit the Cocktail World Cup site to enter.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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