The vodka brand has launched a series of initiatives designed to explore taste and help consumers understand their own palate better.
The first of these, entitled Taste By Appointment, starts this evening (2 June). Brand ambassador Joe McCanta will be offering a personal cocktail atelier session for each attendee, who will each leave with their own bespoke cocktail recipe designed to suit their tastes. Consumers can get tickets for this from the Grey Goose site, with half of the £15 price going to the Elton John Aids Foundation. This will run until 4 June at Paramount Club, before moving to another venue.
The Tastemaker Film Series is a series of five films exploring each of the five senses through interviews with five tastemakers in food and drink including Henrietta Lovell of the Rare Tea Co. and Jonathan Downey of the Rushmore Group.
McCanta has also created an app to help consumer choose the right GG cocktail for them using an interactive flavour and mood map which can be downloaded from the Grey Goose site.