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Location: England, Europe

Luxury concierge service Quintessentially now has its own vodka, the product of a partnership with G&J Greenall.

The whole proposition is suitably premium, with its sleek black bottle and minimalist branding, and is being targeted at selected top-end on-trade accounts in the UK. It’s already been launched in Miami, and will be hitting Asia and Europe too. Imbibe‘s tasting sample is in the post, but we know that it’s made from organic wheat, and that some rowan berries are apparently involved at some point too.

Quintessentially Spirits CEO Rowland Hill, formerly of Snow Queen, explained: ‘Quintessentially Vodka combines proud British heritage, slick aesthetic design and a superior quality liquid, to offer a product that meets increasing consumer demand for luxury goods with steadfast credentials.’

Expect Quintessentially to meet that luxury demand in a few other spirits categories in the near future.

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