American whiskey market in UK to grow 26%

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Drinks: Bourbon, Whisky
Location: USA
Other: Business

US whiskey sales in the UK are tipped to grow a whopping 26% in the next five years, according to figures out today.

Vinexpo CEO Guillaume Deglise says American whiskey volumes will increase from just shy of 2m 9-litre cases to 2.41m by 2020.

‘If we look by category, you see that the market is still dominated by vodka, scotch whisky and liqueurs but there is a very substantial growth to be expected from three other categories: gin, rum and the US whiskey,’ he explains.

‘US whiskey is a big trend in the United Kingdom. A lot of consumption of flavoured bourbon will drive the growth of 26%, which is very impressive. There are a lot of trends with cocktails in the UK. Mixology is getting really, really important and this is driving a lot of consumption.’

Close behind US whiskey in the growth stakes is gin and genever, forecast to increase 23.8% to 4.57m by 2020. Rum is also predicted to grow 22.8% to 4.09m cases in the five-year period.

Category leader vodka will increase by 4% to 10.19m in the same time period and scotch, the second largest category, will experience 1.2% gains and be within touching distance of 6m cases. In third, liqueurs sales will jump by 1.7% to 4.68m as consumers turn from wine to spirits.

The Vinexpo/ IWSR Report, released today, covers trends and volumes from the on and off-trade across 45 countries from 2010 to 2020.

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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