Bibendum takes over La Guita distribution

Drinks: Drinks, Wines
Other: Business

Bibendum has added Spanish sherry producer La Guita to its premium wine range, taking over UK distribution from Enotria.

Founded in 1852, La Guita bottles its range of wines on demand, around five to six times a year. Its grapes are grown exclusively in Pago de Miraflores district, the ‘grand cru’ for Manzanillas.

The wines are said to be characterised by a fresh, delicate flavour due to the cool temperatures, and high humidity found in the region. The range includes unfiltered Manzanilla, En Rama.

‘We are really delighted to start working with Bibendum,’ Ignacio López de Carrizosa, export director for La Guita, said.

‘With their knowledge in the market, passion for the brand and professional skills, I can only see a new, extremely positive era for La Guita in the UK market – something we have been keenly looking for over the last few years and that we are going to be able to put into practice with whom we believe is the ideal partner.’

Jamie Avenell, buyer for Spain at Bibendum, added: ‘This is a market-leading Manzanilla, which today is not only the best-selling Manzanilla in Spain, but the best-selling sherry full stop, therefore we’re incredible excited to be adding it to the Bibendum portfolio.’

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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