Enotria & Coe tasked with Bonterra renaissance

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Drinks: Drinks, Wines
Other: Business

One of the world’s best-known organic wine brands, Bonterra, is to start distribution with Enotria & Coe next week.

The brand was bought by Concha y Toro in 2011, part of a $240m deal for the Brown-Forman wineries, but has since struggled to make much of an impact in the UK. The new distributor is charged with growing the winery’s sales in both high street and restaurants.

‘That multi-channel approach is one of the main reasons [Concha y Toro] came to us,’ wine buyer Maggie MacPherson told Imbibe. ‘We are already in discussions about what we are looking to do with it. The on-trade is very much part of the journey.’

Bonterra was named American Winery of the Year by Wine Enthusiast in 2016, and has a history of organic farming dating back to the late 1980s. Currently, it owns 400 hectares of organically-farmed vineyard in Mendocino, and it is smaller parcels from these vineyards that MacPherson thinks could be especially interesting for restaurants.

‘£10-15 is their bread and butter range, but they also have premium wines over £20,’ she said. ‘New World Pinot Noir is in growth, particularly from California, and they have some really good Zinfandel as well.’

The first Bonterra wines are due to arrive in the next couple of months.

About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

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