Cava in the mix

Location: Europe, Spain

World-leading sparkling wine producer Freixenet has launched its latest summer on-trade promotional initiative: Mix With Freixenet.

The campaign, supported by a variety of POS material, is designed to highlight the versatility of Freixenet cava in creating a range of long, fruity drinks in combination with various fruit juices.

This, Freixenet says, combined with the 8% rise in sparkling wine consumption in the UK in the year to April, can help bars, pubs and clubs to boost their profits in the summer months.

The Mix With Freixenet campaign offers a free promotional kit, including A2 posters and table tent cards, branded carafes, fruit juice and straws for serving.

And those taking part and displaying the Freixenet POS creatively could win a trip to Barcelona – full details from Freixenet UK.

Supply of the kits is limited, with availability through VIVAS and Bibendum, as well as directly through the Freixenet on-trade team.

For information and to get involved in future campaigns, on-trade managers can contact Freixenet on 01344 758500.

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