Cheese and wine champion

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Drinks: Wines
Location: Europe, France, Italy, Portugal

Discover The Origin’s summer campaign has kicked off, championing the provenance of food and wine.

The campaign includes radio appearances by wine expert Fiona Beckett and a recorded food and wine matching session conducted by sommelier Gearoid Devaney and chef Mike Robinson of the Harwood Arms.

Five products are covered by the campaign, namely Burgundy, Port and Douro Valley wines, as well as Parma ham and Parmigiano-Reggiano cheese. Previous activity included the training of store managers from specialist wine merchants and delicatessens.

Discover the Origin is part funded by the EU, Italy, France and Portugal.

About Author

Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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