Is it Byrrh or wine?

Drinks: Wines

The latest addition to the drinks revival bandwagon is French aperitif Byrrh (pronounced ‘beer’), a wine-based drink flavoured with Quinquina, coffee, bitter orange, colombo and cocoa and aged in small oak barrels.

Based on a secret recipe (of course) Byrrh was first produced in France in the 1870s and was so popular that its sales figures topped 35 million litres in 1935. So now it’s back and ready to be slipped into classic cocktails or enjoyed alone.

All ripe fruit and subtle spices, Byrrh was traditionally enjoyed chilled and served plain in a wine glass with a slice of lemon, or as a long drink with bitter leamon and a cube of ice.

Byrrh will be available in 75cl bottles (18% abv.) from specialist drinks wholesalers and UK independent wine merchants and on-line retailers for RRP £19.69. For further trade information visit the Emporia Brands website now.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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