Wine merchant Goedhuis & Co has launched its spring 2012 portfolio list. For this incarnation, it’s taken its lead from restaurant wine lists that arrange wines by style rather than region.
The list includes categories such as ‘White – crisp and mineral’ and ‘Red – smooth, rich and spicy’, a move the merchant hopes will encourage the discovery of ‘some hidden gems’.
Founder Johnny Goedhuis gives an example in the list’s introduction: ‘List German, Alsace and Austrian wines by region and 90% of customers will ignore them not realising that many of them are bone dry and wonderfully refreshing.’
A PDF version of the spring 2012 Goedhuis list.