Old port, new tricks

Drinks: Fortified, Port, Wines
Location: Europe, Portugal

Classic port brand Cockburn’s is celebrating its 195th birthday with a relaunch.

The venerable brand’s makeover is a holistic one, covering not only packaging, but the liquid too. The new bottle is embossed, with a shape more suited to this century – at least according to relatively-new owners, Symington Family Estates.

The ports themselves are said to benefit from subtly improved blends, with an emphasis on greater richness and better structure.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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