Paint the town ruby

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Drinks: Fortified, Wines
Location: Europe, Portugal

Molson Coors is now able to offer a port point of difference, with the addition of two new products to its portfolio.

The two new products have been created exclusively for the company by QVB (that also produces Croft and Taylors), under the 80-year-old brand ROC. These will be available to Molson Coors’ independent on-trade customers.

The range consists of ROC Fine Ruby and ROC Finest Reserve, £6.71 and £7.88 ex-VAT/75cl, respectively.

According to Molson Coors, this is just the start of a number of fortified additions to the portfolio.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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