Virtuous viticulture

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Drinks: Wines
Location: Africa, South Africa

Twenty-six South African wines will soon be sporting a new seal to communicate their commitment to ethical practices.

The seal has been created by The Wine and Agricultural Industry Ethical Trade Association (WIETA) in South Africa, and is awarded to specific wines rather than wineries. Producers will need to renew this for each subsequent vintage. The first wines to gain this seal are from Fairview, Robertson Winery, Distell, Durbanville Hills and Spier.

Fully traceable, the seal signifies a producer’s adherence to a code based on on the International Labour Conventions’ Ethical Trading Initiative and South African labour legislation. This code covers aspects such as healthy and safe environments for workers, right to freedom of association, a living wage, and protection from unfair discrimination. It also prohibits child labour.

WIETA’s plan is for all South African producers to be accredited by 2015.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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