Value and classics driving Spanish growth for Enotria

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Drinks: Drinks, Wines

Spain is one of the fastest-growing countries in the on-trade, with success driven by a combination of new classics, old stalwarts like Rioja and exceptional value for money, according to Enotria’s head of wine buying, Harriet Kininmonth.

‘Sales in the independent on-trade have grown 13% in the last year,’ she told Imbibe. ‘When I started eight years ago, no-one even knew what Albariño was, now everyone has one.’

According to Kininmonth, value for money lies at the heart of the country’s success.

‘We have a second-to-none range of house wines from Spain at around the £5 [trade level]mark – the consistency is fantastic and that’s really driven sales. With Spain, you often get a bit of age at really good prices.’

Though best known for its Italian range, Enotria has added a lot of Spanish producers to its portfolio recently, with the likes of Chivite (Navarra), Fillaboa (Galicia) and Abadia Retuerta (Ribera del Duero) all joining in the last two years. More recently they lost Marques de Riscal, but added Ramon Bilbao and Sierra Cantabria from Rioja.

‘I’m still discovering more every year,’ said Kininmonth. ‘We’ve got 27 producers from 30 regions now. We’ve never had a Spanish range of this calibre before.’

 

 


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About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

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