Red Bull is teaming up with bars around the country to host a series of one-off music events as part of its Red Bull Music Academy promotion this February.

The six-week promotion has been designed to help stimulate footfall during what the company acknowledges is a ‘tough time’ for the on-trade.

The centrepiece will be a building in south-east London where 60 participants from 30 different countries will be joined by a group of top lecturers to help generate new musical ideas and inspire a new generation of singers, songwriters, DJs, technicians, musicians and producers.

For more information contact Red Bull on 020 3117 2081

News item from Imbibe.com, 04-02-2010