Zubrowka has created a tasting experience specifically for the iPad.

The animated sequence introduces the viewer to various aspects of the bison grass vodka, pausing to allow for the tasting of bison grass essence, then the Polish rye vodka, and finally the combined final product. The programme then allows users to register on the brand website to receive updates, news and promotions.

The experience, entitled Grass Roots, has been produced by design agency Purple, who also developed a bespoke wooden iPad casing specifically for this. It was launched at Imbibe 2010 in July.

News item from Imbibe.com, 02-08-2010