G.H. Mumm has embarked on a new UK-wide marketing campaign celebrating its traditional links with gastronomy, something they’ve been involved with since their foundation in 1827 on the basis that the house style focuses on pinot noir which provides both fruit and structure – two vital ingredients when it comes to successful wine and food pairing.

For the second year running they’ll be official Champagne sponsor to The London Restaurant Festival, the two-week event that runs from 4-18 October, offering a selection of Gourmet Odyssey experiences – during one, diners will be ferried on an Routemaster to enjoy a starter at Koffman’s at The Berkeley, a main course Hibiscus and dessert at Sake No Hana, all matched with a different G.H. Mumm style.

Then there’s The Academy of Culinary Arts Annual Awards of Excellence – for which G.H.Mumm has been the Champagne sponsor of the for over 10 years. The 2010 awards have just been announced and this year’s winners are Lucknam Park’s Mark Stinchcombe: Young Chef of the Year, Richard Phillips from le Manoir aux Quat’Saisons: Young Pastry Chef of the Year – and Katie Watson from Gleneagles, who scooped Young Waiter of the Year. They are each awarded a year’s scholarship, which includes a trip to G.H. Mumm in Reims and Paris. Mark and Richard will also be involved in future food-pairing projects with Mumm.

This summer, for the first time, G.H. Mumm was chosen as the official Champagne partner of The World’s 50 Best Restaurants, the Oscars of the global dining scene, where it provided a G.H. Mumm Champagne reception.

Jo Spencer, Head of Marketing at Pernod Ricard UK says, ‘We are committed to a gastronomic strategy for G.H. Mumm going forward – and are delighted to be associated with such exciting ventures. They are superb opportunities to showcase the breadth and quality of its award-winning range, not only as a stylish aperitif, but also as the perfect choice with food.’

News item from Imbibe.com, 20-09-2010