The blended whisky now has an updated bottle design, label and gift packaging.

Diageo unveiled the changes earlier this month, which include greater prominence for the brand's Striding Man logo, which is now embossed on the carton, which also now features a gold royal warrant. The bottle itself has been updated, as has the distinctive slanted label.

'The iconic Black Label pack has been catching the eyes of consumers for the last century and now it’s been redesigned, to help keep it fresh, as we look to the future,' said brand manager Lisa Everingham.

News item from Imbibe.com, 10-09-2010