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No, not the Vesper…

Vesper

Help Martin Miller’s Gin champion classic drinks and stand a chance of winning a Vespa. The scooter, not the cocktail.

This autumn sees the launch of the Martin Miller’s Classics Challenge, an attempt get consumers drinking simpler, classic cocktails that put a greater emphasis on the base spirit.

Each week until Christmas, the participating bar that sells the most Miller’s in classic drinks will receive a key. A VIP reception will then be held in each region – if you’re a keyholder, you get an invite to your region’s reception, where one key will fit a Vespa scooter.

The Classics Challenge launches in the UK after being held in a number of US states. ‘Some bars saw a sales uplift of over 10% purely on word of mouth,’ says brand manager Mike Pulvertaft.

For more information on how to use Vespers to get yourself a Vespa, email Mike Pulvertaft.

News item from Imbibe.com, 02-09-2010

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