Pubs buying any case from the Red Bull or Britvic range from Molson Coors will be in with a chance to win a share of the bumper festive prize this Christmas, which will pay for anything from a renovation to a new website or a marketing campaign.
The three lucky winners will each receive a business makeover fund worth a rather lovely £33,333, which they’ll then be able to choose how to spend based on their individual business needs.
Simon Cox, director of sales for the Independent On Trade at Molson Coors has said: ‘We are well aware of the challenges facing the industry and are pleased to be providing some well needed Christmas cheer. The New Year lull is a key time for pubs to market themselves cleverly, carry out cosmetic changes and think about their business strategy for 2011. Our prize draw will help three lucky publicans to do this.’For a chance to bag the cash and turn your pub around visit the Molson Coors website or call their regional account manager for further details. Any outlet buying Red Bull or Britvic products since 24th October from Molson Coors can register to enter the prize draw. Entries will close on 7th January and the three winners will be announced at the beginning of February 2011.
News item from Imbibe.com, 02-11-2010 (updated 03-11-2010)