UK fruit purée brand Funkin has launched a loyalty programme for the on-trade.

Each case of Funkin Pro contains a flyer with a unique product code that allows participants to gain points and exchange them for various items, including bar equipment and weekend breaks. The brand is also working with Shaker UK Bar School to offer training to bar groups.

'We have been working in partnership with the UK on-trade for 10 years and want to take our relationship with customers to the next level,' says Funkin's CEO Andrew King. 'Our loyalty scheme will enable us to support and reward Funkin Pro customers the length and breadth of the country.'

News item from Imbibe.com, 25-01-2011