The champagne house has unveiled a new on-trade strategy to go with its updated range and packaging.

The new colour-coded line-up was launched at the London International Wine fair on Enotria's stand (N40), Jacquart's new agent as of last year. The range now consists of four cuveés, namely Brut Mosaïque NV, Rosé, Blanc de Blancs 2005 and Extra Brut. The premium Brut de Nominée remains.

The range will now only be available to on-trade and specialist sectors. Export director Patrick Spanti commented: 'Initially we tried everything - we wanted to be everywhere, but that was a mistake. In the off-trade you have just your name and your price, but you can build a reputation in the on-trade, which is essential.'

News item from Imbibe.com, 18-05-2011