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The body art of war

Missy Flynn tattoo Hawksmoor

Hawksmoor triumphed over Spuntino in last month's tattoo challenge.

Each day, for five days, one staff tattoo from each restaurant was posted on Twitter with the hashtag #tattoochallenge, with voting open to the public. The losing team was required to pay for a meal for a randomly-selected voter at the winning restaurant.

Hawksmoor's Missy Flynn (pictured) commented on how the contest came about: 'We noticed that they had a similar knack for hiring staff with lots of tattoos and a shared preference for what you could call "relaxed professionalism" in the restaurant. It's become pretty obvious that they, us and a handful of other high-profile places in town are adopting a service style that champions staff as individuals rather than uniformed, stiff service robots. This means minimal uniform and within reason, a fair amount of body art on show.'

For an analysis of #tattoochallenge from a marketing point of view, see this post on

Photo: Addie Chin

News item from, 12-05-2011

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