Oak for blokes
Everyone else is doing it... and now Bacardi is the latest to throw its hat into the spiced rum ring.
The explicitly male-targeted Bacardi Oakheart is a 35% abv spiced spirit drink launching throughout the on- and off-trade from September. Bacardi are putting some serious weight behind it – about £3m worth.
If they have their way, expect ‘Oak and Coke’ to soon be bar called across the country.RRP £17.39/70cl. Bacardi Brown-Forman Brands, 01962 762 450
News item from Imbibe.com, 12-08-2011