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Oak for blokes

Bacardi Oakheart

Everyone else is doing it... and now Bacardi is the latest to throw its hat into the spiced rum ring.

The explicitly male-targeted Bacardi Oakheart is a 35% abv spiced spirit drink launching throughout the on- and off-trade from September. Bacardi are putting some serious weight behind it – about £3m worth.

If they have their way, expect ‘Oak and Coke’ to soon be bar called across the country.

RRP £17.39/70cl. Bacardi Brown-Forman Brands, 01962 762 450

News item from Imbibe.com, 12-08-2011

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