Old port, new tricks
Classic port brand Cockburn's is celebrating its 195th birthday with a relaunch.
The venerable brand's makeover is a holistic one, covering not only packaging, but the liquid too. The new bottle is embossed, with a shape more suited to this century - at least according to relatively-new owners, Symington Family Estates.
The ports themselves are said to benefit from subtly improved blends, with an emphasis on greater richness and better structure.
News item from Imbibe.com, 12-09-2011