Patrón's Secret Dining Club has enjoyed considerable success on the other side of the Atlantic, and has crossed the water to launch in the UK.
In a joint venture with East London's much-lauded Rebel Dining Society, the first British event was recently held at a secret location. The three courses were each infused with Patrón in one guise or another, and paired with a specially created Patrón cocktail. There was a twist though, in that diners had to put their own drinks together, under the watchful eye of London Cocktail Club's JJ Goodman.
The plan was to get guests to engage with and better-understand the brand, and excepting a couple of accidents resulting from over-zealous shaking the mission was most definitely accomplished.
For more information on upcoming events visit the Patrón Social Club website.
News item from Imbibe.com, 26-10-2011