The drinks trade isn't being left behind when it comes to the crowd-funding revolution. It wasn't long ago that The London Distillery Company successfully raised £250,000 on Crowdcube, and now a Swedish vodka brand is getting in on the action.
Virtuous Vodka is an upcoming range of natural, organic vodkas. Parent company Virtuous Spirits is currently using FundedByMe to offer 10% equity in the hopes of raising €120,000 to support its launch.
The site introduced the ability to offer equity (as opposed to more traditional rewards-based crowd funding) earlier this month.
News item from Imbibe.com, 18-09-2012