The passion of the Rekorderlig
No newcomer to the art of the seasonal variant, Rekorderlig is launching a limited-edition passionfruit summertime cider.
For maximum refreshment, the cider company is suggesting that it's not only served over ice, but with a lime wedge too. The variant will launch in April, and will be sold in bars, pubs, off-trade and online.
'The limited edition Passionfruit flavour is incredibly refreshing and gives consumers another new and innovative taste from Rekorderlig,' said Rekorderlig's marketing director Gemma Copping. 'This is the first time we have launched a limited edition variant for summer and it really compliments the wider Rekorderlig offering of quality flavours.'
News item from Imbibe.com, 25-02-2013