Warren's Forum Posts
Reply to Obscure brands
Hi,
Not sure if you noticed the topic above your post, but F Vodka are looking to break in to the UK. The brand is part of the Fashion TV brand and the launch events have been very impressive in other territories.
As the exclusive UK agent we have 2 objectives, launch the product and create a distribution channel through bars, clubs, hotels etc.
I really like the idea of a ‘bar in bar’ which would be dedicated with F Vodka branding and POS, along with menu's to create Vodka based drinks that could be branded by the location. All of the POS is already created.
Warren More
Board: Cocktails, Spirits, Beers & Soft Drinks | 18-02-2011 | Read the thread
New thread: F Vodka – How do we make it work?
Hi All,
What is the best way to take a new and exciting brand of Vodka in to the UK Market? We are less concerned with volume, more concerned with creating a fun theme and establishing the product in well regarded party hotspots.
For the right opportunities we have significant marketing budgets to put to good use. High profile launches with celebs is on the agenda and we have a TV Channel alligned to the brand – F TV.
All comments appreciated…
Warren More
Board: Cocktails, Spirits, Beers & Soft Drinks | 17-02-2011 | Read the thread
Everyone knows a mojito and cosmo and if they look through your menu and spot that they get lazy and order it. Trust me I still go through bags of mint making Mojitos even if its not listed.
Dawid S. posted in How do you get customers to try new cocktails on your list?
